What Are Power Words and How Can You Use Them to Increase Conversions

When you think about viral content, you imagine posts that manage to instantly capture the attention of readers and motivate them to share with everybody they know. Or that one toy that manages to become the hot item during the holiday season that every kid seems to want under their tree. What is it that creates this invisible force of nature that people can’t resist? The key is intelligent marketers who understand the significance of using power words. Power words play on human emotion and biological wiring to trigger responses in readers subconsciously and attract them like moths to a flame. Before they know it, they are clicking, sharing and buying.

So why exactly are power words so powerful, you ask? Well, i’m glad you asked!

The Power of Power Words

Power words grab attention by achieving the following:

First, they invoke the emotions of readers. Human beings have evolved emotional sensitivity as a survival tactic. Before there was internet and smartphones to keep people busy, we relied on each other. And even though technology has changed, our biochemistry has not evolved so rapidly. Research shows content that invokes emotions such as anxiety or amusement are more likely to be shared than those that lack emotional impact. Power words are excellent in stirring up human emotions, with words such as “Glamorous”, “Intense” or “Hilarious”.

Secondly, they appeal to human curiosity. Human beings have always been enamored by the unknown. Curiosity, the driving force in our social and technological development since ancient times. Studies show that curiosity is one of the prime triggers for viral content online. Curiosity is the proverbial cookie jar or honey pot to humanity. With proper use, power words can be an unfair click bait to get shares and likes.

Some power-words that are excellent curiosity grabbers:

• Emerging
• Forbidden
• Astonishing
• Little-known
• Unbelievable
• Uncharted
• Bizarre
• Covert
• Roadmap
• Illusive
• Strange
• Shocking
• Profit

Some of the best places to use these power-words online:

• Post Title
• Buttons
• Calls to Action
• Email Subject Lines
• Product Names
• Testimonials
• Business or Domain Name

Find a comprehensive list of Power-words here. Now that you understand the power of Power Words, crush digital marketing with your Power Word sword with might and ease. But like every swordsman needs a master bladesmith, allow Rooah! to wield your online presence. The Power is Yours, contact Rooah today!