Discover how to optimize Google Business Posts for optimal customer conversions. In this ultimate guide, we’ll walk you through the do’s and don’ts, and how to strategically market your products, services, and offers.
Many businesses do not optimize Google Business Posts in the right way. Most mistake Google Business Profile as another social media outlet when it’s a unique platform where potential customers are primed to make a purchase. This guide will show you how to optimize Google Business Posts effectively to drive clicks, conversions, and ultimately, sales.
Craft Google Business Posts That Convert
Google Posts should not be seen as another social media channel. When users browse social media, they aim to be entertained, learn something new, or see what’s happening with their friends. Rarely are they in the mindset to make a purchase.
However, the scenario is entirely different with Google Business Posts. Users viewing your Google Posts are already in a transactional state of mind. They are actively searching for products or services and are ready to make a purchase. Therefore, your Google Business Posts should not focus on entertaining or educating the reader but should highlight your services, products, and special offers.
6 Tips To Optimize Google Business Posts
Now that we know what not to do, let’s focus on what works. When you want to optimize Google Business Posts, remember that they usually fall into two categories: those that sell (oh yeah! You can make money online with Google) and those that convince.
Here’s what you should focus on to optimize Google Business Posts:
1. Special Deals:
Attracting potential customers with special deals, like TruGreen’s “50% off, 100% guaranteed,” can be very effective.
2. Service Offers:
Display your services and their prices, like Always Plumbing and Heating, who regularly post special offers.
3. Highlighting Services:
Posts that explicitly highlight your services can help potential customers understand what you offer, thereby increasing chances of conversions.
4. Reviews:
A useful tactic is to repurpose your best reviews as Google Posts, giving them more visibility.
LEARN MORE: How to Write Great Google My Business Posts
5. Awards:
If you’ve won any awards, don’t hesitate to flaunt them on your Google Posts. They can boost your credibility and increase conversions.
6. Case Studies:
Another powerful way to convince potential customers is by using case studies. They provide real-world proof of your capabilities, like the law firm Morgan and Morgan, who highlight their successful cases.
Check out our ‘Ultimate Guide to Google Business Profile Optimization‘ This step-by-step guide will show you how to boost your business ranking and increase sales
Avoid These 8 Mistakes as you Optimize Google Business Posts
Let’s examine some common Google Post practices that businesses should avoid:
1. Instructional Posts:
You wouldn’t want to teach prospective customers how to carry out the services you’re selling, right? Avoid how-to posts.
2. Infographics:
Intricate infographics may not translate well on Google Posts. Stick to clear, legible content.
3. Tips:
While tips are great for your website or social media, they may not drive sales on Google Posts.
4. News:
Unless it directly relates to your services or products, industry news might not appeal to potential customers on GBP.
5. Keyword Stuffing:
Overloading your posts with keywords won’t improve your ranking. Make sure your content provides value to the reader.
6. Long-form Content:
Replicating entire blog posts on Google Posts may not provide much value. The platform is not suited to long-form content.
7. Greetings and Wishes:
While it’s a thoughtful gesture, remember that GBP users are potential customers. They may not resonate with personal wishes or greetings.
8. Job Recruitment:
Google Posts is not the right platform for recruitment ads.
Did you know that low-quality images can negatively impact your Google posts? Learn more about this in our article, 6 Reasons Behind Google Business Profile Photo Rejections
In Summary,
Google Posts are not social media posts. They should either directly sell with specials, offers, and deals or convince potential customers with reviews, case studies, and service descriptions. By focusing on these aspects, you can convert more users when you optimize Google Business Profile posts more than your competitors.
Remember, when it comes to crafting Google Posts that convert, understanding the unique nature of the platform is key. Use this guide to harness the power of Google Posts and drive more conversions for your business.
Also, the utilization of a free AI image processing tool like ClipDrop, can further help you optimize your Google Business Posts. By optimizing images for clarity, size, and relevance, this tool can dramatically improve the user experience, leading to higher engagement and conversion rates. Its AI capabilities ensure that images are processed to their best possible quality, allowing businesses to put their best foot forward.
Incorporate this free AI image processing tool in your strategy when you optimize Google Business Posts, and you’ll see noticeable improvements in your conversions.
Looking to optimize Google Business Posts? Allow Rooah to assist. As a full- service digital agency, Rooah provides tailor-made digital solutions. We also design captivating, SEO-friendly websites starting at $399, geared towards boosting your online presence and driving conversions. Take your business to the next level; connect with Rooah today.
